Richard Bandler is well known for his work in NLP, or neuro linguistic programming.
He is credited with being one of the creators of NLP and has written several self improvement books on the topic.
He has also developed other methods of understanding and changing human behavior that includes Design Human Engineering and Neuro Hypnotic Repatterning.
Background and Education of Richard Bandler

Richard Bandler (Richard Wayne Bandler) was born on February 24, 1950. He attended college in California where he obtained degrees in psychology and philosophy from the University of California and a masters in psychology from Lone Mountain College. It was during the 1970s that Bandler began working on the development of NLP at the University of California along with John Grinder, Milton Erikson, and Gregory Bateson.
NLP began as a study that tried to determine why some psychotherapists were successful while others were not. Eventually the focus of the research shifted into a brand new field of its own based upon modeling. Modeling is a skill that is used to change human behaviors and is a fundamental component of neuro linguistic programming.
Richard Bandler and NLP
Richard Bandler was involved in the leading personal development movements of his time and drew from the works of Fritz Perls and Virginia Satir among others. He developed specific techniques his clients could use to improve their lives such as modeling, anchoring, and reframing.
Modeling taught his patients to observe and copy the behaviors of successful people. Anchoring is a technique that associates a memory with a sensory stimulus so when the stimulus occurs the response is triggered by reflex. Another self improvement tip in NLP is the process of reframing that is based upon the work of Satir and Erikson and it simply involves framing a problem in a different perspective, so new possibilities can be realized.
Richard Bandler received both praise and criticism for his self help advice. While his methods proved to be successful, others sometimes misused them. Even Bandler and his co-inventor of NLP John Grinder were in disagreement over how to use NLP and brand it.
Consequently, NLP came to be used to label different approaches, lawsuits were filed, and Bandler and Grinder eventually went their separate ways.
By the 1990s, Bandler had resolved many of his issues and NLP was seen once again as a professional therapy rather than what has been called ‘New Age mumbo jumbo’. In 2000, Bandler and Grinder reached an agreement where they would not disparage each other’s approach to NLP and would share the title of co-creator of the personal development technique.
Today the technique of NLP is used by many self improvement authors and speakers such as Tony Robbins and Paul McKenna.
Books and Audios by Richard Bandler
– ‘The Structure of Magic, Volume I: A Book About Language and Therapy‘ was written by Bandler and Grinder and was published in 1975. This book was written to help therapists understand how patients create inner models of the world so they can deal with and react to life experiences. It is based on the NLP principle of the meta model that deals with how language affects perception and behavior.
– ‘The Structure of Magic II: A Book About Communication and Change‘ was also published in 1975 and is a continuation of the ideas presented in ‘Magic l’ except the focus is on NLP and nonverbal communication.
– ‘Patterns of the Hypnotic Techniques of Milton H. Erickson, M.D. Volume 1‘ was published in 1975 by a publishing company founded by Richard Bandler called Meta Publications. Volume ll was published in 1977. As the titles suggest, these books detail the techniques used by Erickson such as trance induction and trance work including autosuggestion.
– ‘Frogs into Princes: Neuro Linguistic Programming‘ was originally published in 1979 and was the first book to bring NLP to the average person. NLP had previously been used among psychology professionals and through ‘Frogs into Princes’ Bandler made it possible for people to learn and use his personal development advice to improve their lives. This is still one of the more popular self help books on the market today and is as powerful now as it was then, since it gives readers specific techniques, such as anchoring and reframing, to use for personal development.
– ‘Trance-Formations: Neuro-Linguistic Programming and the Structure of Hypnosis‘ was published in 1981. This is considered one of the best personal development books related to NLP, and one that many later books were built upon. This teaches readers how language influences outcomes in behavior and is the foundation of NLP itself.
– ‘Reframing: Neurolinguistic Programming and the Transformation of Meaning‘ was published in 1983 and contains reframing techniques that aren’t used as much by Richard Bandler today. Reframing is the use of verbal and nonverbal cues to shift meaning. It allows users to look at their models of life from a different perspective.
– ‘Using Your Brain for a Change‘ was published in 1985 and is a compilation of lectures by Richard Bandler. The personal development advice in this book instructs readers in various NLP techniques such as swish and reprogramming. These methods help eliminate destructive habit thoughts and replace them with positive thinking.
– ‘Magic In Action‘ was published in 1992. This book gives readers an idea of how a therapy session with Richard Bandler works. One of his self help tips is to use humor to bring about positive change because humor can help clients get unstuck from habitual thoughts. Bandler shows how he uses humor and NLP to bring about quick change in his clients.
– ‘Time for a Change‘ is another of the popular self improvement books by Richard Bandler. Published in 1993, it contains positive suggestions about how to use trance time to clear out programmed thoughts and behaviors.
– ‘The Adventures of Anybody‘ was published in 1993 and is written like a fairy tale and is accompanied by beautiful illustrations. The fictional story is written using hypnotic language and is designed to bring about positive changes in the readers.
– ‘Persuasion Engineering‘ is a book based on NLP and verbal persuasion as it relates to daily life and the sales process. Readers will learn how communication can bedeliberately used to get the desired results in business and perhaps increase income as a result. This book by Richard Bandler was published in 1996.
– ‘Get The Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming‘ is one of the newest personal development books by Richard Bandler. It was published in 2008 and contains over 35 techniques readers can use to get rid of bad habits and traumas. This self help advice can be used to stop smoking, overcome phobias, stop addictions, improve relationships, and increase income. The NLP techniques Richard Bandler teaches bring about quick change in many cases, so long drawn out therapy sessions or expensive drugs can be avoided.
– ‘Richard Bandler’s Guide to Trance-formation: How to Harness the Power of Hypnosis to Ignite Effortless and Lasting Change‘ was also published in 2008. This book contains case studies and NLP exercises designed to make positive changes. Bandler offers self help advice that teaches readers to identify their trances, eliminate destructive ones, and replace them with new and better programming.
– ‘Make Your Life Great‘ is a book and DVD that was published in 2009 and delivers the most powerful personal development advice derived from 37 years in the development of NLP. Richard Bandler uses this book to teach readers simple yet powerful exercises that will help them create great lives as successful, happy people.
– ‘The Secrets of Being Happy, The Technology of Hope, Health and Harmony‘ is another of the personal development books by Richard Bandler targeted towards individual readers. He teaches the average person his techniques for reaching a state of happiness that he suggests is as simple as flipping a switch if you follow his advice. The life changing tactics he teaches are all based on neuro linguistic programming. This book was published in 2011.
Richard Bandler audios are also available. Many of his books are published in audio book form and he also has produced audio CDs such as ‘Self Esteem – Rhythm Trance,’ ‘Time Out of Your Mind (Time Distortion),’ ‘Adventures in Multiple Timelines,’ and ‘Propulsion Systems.’ These CDs contain trance music and guided trance work.
Richard Bandler Today
Richard Bandler continues to be very active spreading his personal development advice as related to NLP.
He continues to release new books, audios, and videos.
He also holds workshops in various locations around the world such as Orlando, London, and Rome.
In addition, Bandler has a system in place that certifies NLP practitioners, so help can be obtained from one of his students locally, if it is needed beyond reading his books.
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